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Instagram subscription: cost, reviews, how to cancel

Instagram, Inc., Photo & Video

Free on the App Store

Instagram by Instagram, Inc. 2 subscription plans from $14.99 per month. 2% of 17,974 recent reviews mention billing. Verified Sep 8, 2026.

  • App Store rating4.7★ from 29,427,100 ratings
  • Cheapest subscription$14.99 per month
  • Reviews mentioning billing, last 12 months324 of 17,974 reviews

On this page: what it costs, how to cancel, what reviewers say.

What the data says

No label applies: the numbers below sit inside the normal range for apps of this size.

All signals behind this verdict
Reviews in the last 12 months17,974
Reviews mentioning billing324 (1.8%)
One- or two-star share, last 90 days56% of 2,954
App Store rating4.7 (29,427,100 ratings)
Developer's apps5, 1 removed from the store
Age5,816 days
Days since last update7
Subscription plans10
Subscription price changes, last 12 months29
Overall review sentimentmixed

Thresholds and definitions: how we rate apps.

What Instagram costs

Download: Free. Subscriptions start at $14.99 per month.

  • Meta Verified StandardRenews every month, no trial$14.99
  • Meta Verified StandardRenews every month, no trialRs639.00

How to cancel Instagram

  1. Open Settings on your iPhone and tap your name at the top.
  2. Tap Subscriptions.
  3. Select Instagram (listed under a plan name such as Meta Verified Standard).
  4. Tap Cancel Subscription and confirm. You keep access until the end of the paid period.

If the app is not in that list, it was not billed through Apple. Cancel it with the developer instead: support page or website.

Charged after cancelling or during a trial? Request a refund at reportaproblem.apple.com within 90 days.

What reviewers say

Rating breakdown

  • 5★85% (25,236,588)
  • 4★6% (1,997,798)
  • 3★2% (695,013)
  • 2★0% (274,102)
  • 1★4% (1,223,599)

Recent updates

  • 445.0.0Aug 31, 2026
  • 444.0.0Aug 24, 2026
  • 443.1.0Aug 21, 2026
  • 443.0.0Aug 18, 2026
  • 442.0.0Aug 10, 2026

Praised

  • Excellent way to connect with friends and family
  • Ability to discover new content and accounts
  • Great platform for artists and creators to showcase their work
  • Helps small businesses promote their products

Complained about

  • Frequent bugs and glitches
  • Overly aggressive AI moderation leading to unfair account suspensions
  • Poor customer support and lack of transparency around account issues
  • Declining organic reach and push towards paid advertising
  • Confusing layout changes that make the app less user-friendly

Reported bugs

Unable to post or view videos due to app crashing; Saved posts and drafts randomly disappearing; Notifications not working or showing outdated information; Inability to log in or switch between multiple accounts.

Recent one-star reviews

Very Important!Hello Instagram, Currently you have disabled my account m1clm.s. This is very disappointing & I would like an explanation as to why my account has been disabled. I follow all the rules, & have not broken any violations. Please rethink your decision the in suspension of my account. Thank you for yo…

JohnWender, Sep 5, 2026

AddictingNo way to turn reels off, do not download if you haven’t already.

TheSlicedMeat, Sep 5, 2026

Instagram Plus?!?! Be so FrCan an app not be completely FREE anymore? There’s already SO many advertisements on meta apps already, this is just far too much

kittyeyn, Sep 4, 2026

Recent five-star reviews

BlasterGrokpedia

Io, Sep 3, 2026

ExceptionalGreat place for socials and meeting new people.

DboyMugisa, Sep 1, 2026

New post 🥰71

I, Aug 31, 2026

About the developer

Instagram, Inc. has published on the App Store since Oct 6, 2010: 5 app(s), 1 of them no longer in the store.

  • Layout from Instagram4.4★
  • Threads4.6★
  • Edits: Video Editor4.8★
  • Instants, an Instagram app4.7★

Alternatives to Instagram

Questions people ask

How much does Instagram cost?

Download: Free. Subscriptions start at $14.99 per month.

How do I cancel Instagram?

On your iPhone open Settings, tap your name, tap Subscriptions, select Instagram and tap Cancel Subscription. You keep access until the end of the paid period.

Does Instagram have a free trial?

No plan lists a free trial in the US App Store.

Is this app free to use?

The app is free to download and use. It does offer in-app purchases and displays advertisements to users.

Instagram in one paragraph

Instagram by Instagram, Inc. is a Photo & Video app for iPhone. Download: Free. Subscriptions start at $14.99 per month across 2 plan(s). App Store rating 4.7 from 29,427,100 ratings. 324 of 17,974 reviews in the last 12 months mention charges, subscriptions, refunds or cancelling (2%). The developer has 5 app(s) on the App Store, 1 no longer listed. Cancel through Settings › Subscriptions on the iPhone. Data verified Sep 8, 2026 by AppsLupa.

Compare before you subscribe

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