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Instagram subscription: cost, reviews, how to cancel

Instagram, Inc., Photo & Video

Free on the App Store

Instagram by Instagram, Inc. 2 subscription plans from $14.99 per month. 2% of 17,899 recent reviews mention billing. Verified Oct 23, 2026.

  • App Store rating4.7★ from 29,628,829 ratings
  • Cheapest subscription$14.99 per month
  • Reviews mentioning billing, last 12 months329 of 17,899 reviews

On this page: what it costs, how to cancel, what reviewers say.

What the data says

No label applies: the numbers below sit inside the normal range for apps of this size.

All signals behind this verdict
Reviews in the last 12 months17,899
Reviews mentioning billing329 (1.8%)
One- or two-star share, last 90 days52% of 2,800
App Store rating4.7 (29,628,829 ratings)
Developer's apps5, 1 removed from the store
Age5,861 days
Days since last update3
Subscription plans10
Subscription price changes, last 12 months22
Overall review sentimentmixed

Thresholds and definitions: how we rate apps.

What Instagram costs

Download: Free. Subscriptions start at $14.99 per month.

  • Meta Verified StandardRenews every month, no trial$14.99
  • Meta Verified StandardRenews every month, no trialRs639.00

How to cancel Instagram

  1. Open Settings on your iPhone and tap your name at the top.
  2. Tap Subscriptions.
  3. Select Instagram (listed under a plan name such as Meta Verified Standard).
  4. Tap Cancel Subscription and confirm. You keep access until the end of the paid period.

If the app is not in that list, it was not billed through Apple. Cancel it with the developer instead: support page or website.

Charged after cancelling or during a trial? Request a refund at reportaproblem.apple.com within 90 days.

What reviewers say

Rating breakdown

  • 5★85% (25,400,152)
  • 4★6% (2,006,288)
  • 3★2% (698,207)
  • 2★0% (276,125)
  • 1★4% (1,232,222)

Recent updates

  • 452.0.0Oct 19, 2026
  • 451.0.0Oct 12, 2026
  • 450.1.0Oct 6, 2026
  • 450.0.0Oct 5, 2026
  • 449.0.0Oct 2, 2026

Praised

  • Excellent way to connect with friends and family
  • Ability to discover new content and accounts
  • Great platform for artists and creators to showcase their work
  • Helps small businesses promote their products

Complained about

  • Frequent bugs and glitches
  • Overly aggressive AI moderation leading to unfair account suspensions
  • Poor customer support and lack of transparency around account issues
  • Declining organic reach and push towards paid advertising
  • Confusing layout changes that make the app less user-friendly

Reported bugs

Unable to post or view videos due to app crashing; Saved posts and drafts randomly disappearing; Notifications not working or showing outdated information; Inability to log in or switch between multiple accounts.

Recent one-star reviews

Latest update forces Picture in Picture modeLatest update causes each reel you click on to pop up in cropped form, with no way to turn it off.

88AT888, Oct 13, 2026

AustraliaI’m 17. Have been since last year but I live in Australia and my account got flagged. I did the face scan and it. Outline verify my age and now, my only option is a drivers license or valid form of ID. I’m in foster care. I don’t get to keep my ID’s and I also don’t have a drivers license.

Silly, Oct 13, 2026

Suspend issueI don’t know what’s the problem but it’s so fking irritating that without any reason my accounts are getting suspended. Not only mine many of my friends and family members are also facing the same type of sht. My emails, numbers are okay still WITHOUT ANY FKING REASON THEY ARE SUSPENDING MY ACCOUNT…

aaaaaaaaaaaaarianaa, Oct 13, 2026

Recent five-star reviews

注册怎么注册啊,一直转圈圈挺好呀,是一件很好玩的软件,可以随时随地分享自己的生活、兴趣、心情,或者看见什么好玩的事物可以记录下来与他人分享,也可以看别人分享的图片,如果感兴趣可以点赞评论转发微博并转发微博转发抽奖平台抽出时间前来参观考察调研指导活动期间全场的百人投票活动开始报名参加完就下班到家就觉得交话费背后辉煌时代被看到你的不好的话都会变得好的亟待解决的红粉好想减你变得简单觉得你的一切女人决定减记得记得记得你是可靠度就是开幕和夫妇奶粉手提包和高跟鞋这样可以搭配优雅知性包单肩包斜款这是个不错的选择决定今年读后就觉得你记得金牛经济法能将错就错经济学家恩施就直接本想减肥难道你就直接大逆不道家居服鸡肋洗…

omggggg, Aug 26, 2026

인스타는 당장 무결성 영구 정지당한 내 계정 복구해라위에 뜨라고 별 다섯 개 남긴 거고 5년 가까이 가이드라인 위반 전적 하나 없이 조용히 쓰던 내 계정을 14세 미만이라는 별 같잖은 원인을 이유로 들면서 영구정지 시키는 게 말이 된다고 생각함? 나 21살이고 얼굴 찍으래서 위아래양옆 돌려가며 찍고 신분증 두 번 찍고 운전면허증 두 번 찍을 때 동안 인식 한 번 제대로 못하다가 겨우 다음으로 넘어가나 싶었더니 영구 정지? 에이아이로 사람들 응대 뺑뺑이 돌릴 거면 인식이라도 제대로 하게 만들어 놓았어야 하고 애초에 인식조차 제대로 못 하는 게 뭔 이 시대 에이아이라고 앉혀놓고 계정을…

App Store user, Oct 12, 2026

Real lifeThis app is so amazing at allowing me to escape from my real life. It’s like I don’t even have to speak directly to another human for anything.plus, the algorithm knows exactly what I want to see and funnels it down my throat at a rate only comparable to the decline of western society! LOVE IT!!!

Magnus, Oct 4, 2026

About the developer

Instagram, Inc. has published on the App Store since Oct 6, 2010: 5 app(s), 1 of them no longer in the store.

  • Layout from Instagram4.4★
  • Threads4.6★
  • Edits: Video Editor4.8★
  • Instants, an Instagram app4.7★

Alternatives to Instagram

Also similar: Cymera・Photo Cam Beauty Editor (4.7★)

Questions people ask

How much does Instagram cost?

Download: Free. Subscriptions start at $14.99 per month.

How do I cancel Instagram?

On your iPhone open Settings, tap your name, tap Subscriptions, select Instagram and tap Cancel Subscription. You keep access until the end of the paid period.

Does Instagram have a free trial?

No plan lists a free trial in the US App Store.

Is this app free to use?

The app is free to download and use. It does offer in-app purchases and displays advertisements to users.

Instagram in one paragraph

Instagram by Instagram, Inc. is a Photo & Video app for iPhone. Download: Free. Subscriptions start at $14.99 per month across 2 plan(s). App Store rating 4.7 from 29,628,829 ratings. 329 of 17,899 reviews in the last 12 months mention charges, subscriptions, refunds or cancelling (2%). The developer has 5 app(s) on the App Store, 1 no longer listed. Cancel through Settings › Subscriptions on the iPhone. Data verified Oct 23, 2026 by AppsLupa.

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