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Lumi: styling assistant subscription: cost, reviews, how to cancel

Bramol Limited, Shopping

Free on the App Store

Lumi: styling assistant by Bramol Limited. 8 subscription plans from $19.99 per month. 34% of 491 recent reviews mention billing. Verified Sep 8, 2026.

  • App Store rating4.0★ from 16,480 ratings
  • Cheapest subscription$19.99 per month
  • Reviews mentioning billing, last 12 months169 of 491 reviews

On this page: what it costs, how to cancel, what reviewers say.

What the data says

  • Billing complaints in reviews169 of 491 reviews in the last 12 months mention charges, subscriptions, refunds or cancelling (34%)
  • Free trial converts to a paid plan3 days free trial, then $19.99 per month
All signals behind this verdict
Reviews in the last 12 months491
Reviews mentioning billing169 (34.4%)
One- or two-star share, last 90 days44% of 27
App Store rating4.0 (16,480 ratings)
Developer's apps1, 0 removed from the store
Age1,468 days
Days since last update28
Subscription plans10
Subscription price changes, last 12 months3
Overall review sentimentnegative

Thresholds and definitions: how we rate apps.

What Lumi: styling assistant costs

Download: Free. Subscriptions start at $19.99 per month.

  • 1 month3 days free trial, then renews every month$19.99
  • Lumi Base3 days free trial, then renews every month$29.99
  • Monthly Plan – Trial3 days free trial, then renews every month$29.99
  • Monthly Plan Non-TrialRenews every month, no trial$29.99
  • Lumi Premium3 days free trial, then renews every month$39.99
  • Monthly PlanRenews every month, no trial$49.99
  • Quarter Plan Non-TrialRenews every 3 months, no trial$59.99
  • 1 yearRenews every year, no trial$69.99

How to cancel Lumi: styling assistant

  1. Open Settings on your iPhone and tap your name at the top.
  2. Tap Subscriptions.
  3. Select Lumi: styling assistant (listed under a plan name such as 1 month).
  4. Tap Cancel Subscription and confirm. You keep access until the end of the paid period.

If the app is not in that list, it was not billed through Apple. Cancel it with the developer instead: support page.

Charged after cancelling or during a trial? Request a refund at reportaproblem.apple.com within 90 days.

What reviewers say

Rating breakdown

  • 5★65% (10,829)
  • 4★10% (1,794)
  • 3★3% (572)
  • 2★1% (265)
  • 1★18% (3,020)

Recent updates

  • 2.20.19Aug 10, 2026
  • 2.20.18Jul 21, 2026
  • 2.20.17Jul 6, 2026
  • 2.20.16Jun 30, 2026
  • 2.20.15Jun 19, 2026

Praised

  • Helpful and personalized styling advice
  • Enjoyable and engaging experience with stylists
  • Useful tips for building a versatile wardrobe
  • Stylists understand customer's needs and preferences

Complained about

  • Misleading advertising and hidden subscription fees
  • Difficult to cancel subscription and get refunds
  • Confusing app navigation and functionality
  • Generic style recommendations not tailored to individual
  • Expensive subscription model for limited services

Reported bugs

App crashes and technical issues; Account login and password reset problems; Incorrect or missing order information.

Recent one-star reviews

I cancelled but keep getting chargedTheir messaging is down so I can’t get any help. This has been going on for months! Do NOT subscribe!!

Amberzeee, Aug 21, 2026

Scam - unauthorised chargesThis app charges your credit card and as no unsubscribe option

Oz, Aug 14, 2026

Incredibly Clunky UX & Possible ScamWish I’d never installed this app. The marketing was great but the actual product was completely worthless for me. To start, the UX was incredibly clunky, making it very hard to garner any meaningful styling guidance. Further, the process of attempting to use the points to purchase clothing was co…

Working, Aug 14, 2026

Recent five-star reviews

Look great, feel great!Fashion choices made easy

GRichFranMoreno, Aug 29, 2026

InformativeI really enjoy how easy it is to browse. The information is not overwhelming. May sound odd, but when I read I imagine a kind and helpful person speaking. I like the outfits and all the options.

Annieft84, Jul 21, 2026

Very supportiveI’m very happy to have this ‘coursework’ regarding my style type. I believe it was laid out simply and is more supportive than other programs out there! This supports the concept of my style and makes me very happy to return to it!

jolocny, Jul 18, 2026

About the developer

Bramol Limited has published on the App Store since Sep 1, 2022: 1 app(s), 0 of them no longer in the store.

Alternatives to Lumi: styling assistant

Also similar: LTK: Shop Trusted Recs (4.9★), SHEIN - Shopping Online (4.7★), Bloomingdale's: Luxury Fashion (4.8★), boohoo - Shopping & Clothing (4.7★), HSN: Shopping App for Deals (4.8★), eBay online shopping & selling (4.8★)

Questions people ask

How much does Lumi: styling assistant cost?

Download: Free. Subscriptions start at $19.99 per month.

How do I cancel Lumi: styling assistant?

On your iPhone open Settings, tap your name, tap Subscriptions, select Lumi: styling assistant and tap Cancel Subscription. You keep access until the end of the paid period.

Does Lumi: styling assistant have a free trial?

Yes: 1 month offers a 3 days free trial, then $19.99 per month.

Is Lumi free to use?

The app is free to download and use, with the option for in-app purchases. You can earn Lumi Points as you explore and use them towards pieces you love.

Lumi: styling assistant in one paragraph

Lumi: styling assistant by Bramol Limited is a Shopping app for iPhone. Download: Free. Subscriptions start at $19.99 per month across 8 plan(s). App Store rating 4.0 from 16,480 ratings. 169 of 491 reviews in the last 12 months mention charges, subscriptions, refunds or cancelling (34%). The developer has 1 app(s) on the App Store, 0 no longer listed. Cancel through Settings › Subscriptions on the iPhone. Data verified Sep 8, 2026 by AppsLupa.

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