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Lose It! – Calorie Counter icon

Lose It! – Calorie Counter subscription: cost, reviews, how to cancel

FitNow, Health & Fitness

Free on the App Store

Lose It! – Calorie Counter by FitNow. 8 subscription plans from €4.99 per month. 16% of 2,613 recent reviews mention billing. Verified Sep 8, 2026.

  • App Store rating4.8★ from 774,590 ratings
  • Cheapest subscription€4.99 per month
  • Reviews mentioning billing, last 12 months408 of 2,613 reviews

On this page: what it costs, how to cancel, what reviewers say.

What the data says

  • Billing complaints in reviews408 of 2,613 reviews in the last 12 months mention charges, subscriptions, refunds or cancelling (16%)
  • Free trial converts to a paid plan7 days free trial, then €4.99 per month
All signals behind this verdict
Reviews in the last 12 months2,613
Reviews mentioning billing408 (15.6%)
One- or two-star share, last 90 days28% of 574
App Store rating4.8 (774,590 ratings)
Developer's apps3, 0 removed from the store
Age3,568 days
Days since last update5
Subscription plans12
Subscription price changes, last 12 months21
Overall review sentimentpositive

Thresholds and definitions: how we rate apps.

What Lose It! – Calorie Counter costs

Download: Free. Subscriptions start at €4.99 per month.

  • Lose It! Premium7 days free trial, then renews every month€4.99
  • Lose It! PremiumRenews every year, no trial$9.99
  • Lose It! PremiumRenews every year, no trial$11.99
  • Lose It! PremiumRenews every year, no trial$15.99
  • Lose It! PremiumRenews every year, no trial$19.99
  • Lose It! PremiumRenews every year, no trial$23.99
  • Lose It! PremiumRenews every year, no trial$29.99
  • Lose It! Premium Features7 days free trial, then renews every year$29.99

How to cancel Lose It! – Calorie Counter

  1. Open Settings on your iPhone and tap your name at the top.
  2. Tap Subscriptions.
  3. Select Lose It! – Calorie Counter (listed under a plan name such as Lose It! Premium).
  4. Tap Cancel Subscription and confirm. You keep access until the end of the paid period.

If the app is not in that list, it was not billed through Apple. Cancel it with the developer instead: support page or website.

Charged after cancelling or during a trial? Request a refund at reportaproblem.apple.com within 90 days.

What reviewers say

Rating breakdown

  • 5★83% (649,542)
  • 4★11% (91,254)
  • 3★2% (20,592)
  • 2★0% (4,462)
  • 1★1% (8,740)

Recent updates

  • 18.4.800Sep 2, 2026
  • 18.4.700Aug 26, 2026
  • 18.4.601Aug 21, 2026
  • 18.4.600Aug 19, 2026
  • 18.4.500Aug 12, 2026

Praised

  • Easy to use
  • Comprehensive food database
  • Helpful for weight loss
  • Syncs with fitness trackers
  • Customizable goals and tracking
  • Motivating progress tracking

Complained about

  • Inaccurate calorie/nutrition data
  • Paywall for basic features
  • Intrusive ads and upselling
  • Buggy performance issues
  • Privacy concerns with data sharing

Reported bugs

Barcode scanner not working; Syncing issues with Apple Health; Freezing and crashing on certain actions.

Recent one-star reviews

Doesn’t WorkConstantly either crashing or showing server-side error messages. Not to mention features that were once free are now locked behind a paywall. Just use a pen and paper.

SapphicVamp, Sep 4, 2026

Weird app.I’m trying to gain weight not lose weight didn’t even give me an option to do that. Weird .

MotherCat0, Sep 4, 2026

HorribleDon’t even bother! All of these apps have gotten way too complicated. We don’t need their food plans, their coaches, their communities, their macro definition, putting way too much together to justify a ridiculous price. All we need is to be able to easily count calories for the food ingest, how mu…

Aunt, Sep 2, 2026

Recent five-star reviews

Track track trackI love this app! it allows you to see just what’s happening with your body. It’s not always about the Numbers it’s about the way you feel about your body. Very helpful

Razzmatazz71, Sep 2, 2026

Easy and have a lifetime membershipEasy to use and I like that it has a lifetime membership!!

LLABONTE98, Sep 6, 2026

Lose it reviewI love this app, it has helped me with my goals!!

Workout, Sep 6, 2026

About the developer

FitNow has published on the App Store since Jul 18, 2016: 3 app(s), 0 of them no longer in the store.

  • Challenges - Compete, Get Fit4.6★
  • Cleveland Clinic Diet4.4★

Alternatives to Lose It! – Calorie Counter

Questions people ask

How much does Lose It! – Calorie Counter cost?

Download: Free. Subscriptions start at €4.99 per month.

How do I cancel Lose It! – Calorie Counter?

On your iPhone open Settings, tap your name, tap Subscriptions, select Lose It! – Calorie Counter and tap Cancel Subscription. You keep access until the end of the paid period.

Does Lose It! – Calorie Counter have a free trial?

Yes: Lose It! Premium offers a 7 days free trial, then €4.99 per month.

Is Lose It! free to use?

The app offers a free version with core calorie tracking and weight loss planning features. Additional advanced features, such as AI photo meal logging and detailed macro tracking, are available through a premium subscription.

Lose It! – Calorie Counter in one paragraph

Lose It! – Calorie Counter by FitNow is a Health & Fitness app for iPhone. Download: Free. Subscriptions start at €4.99 per month across 8 plan(s). App Store rating 4.8 from 774,590 ratings. 408 of 2,613 reviews in the last 12 months mention charges, subscriptions, refunds or cancelling (16%). The developer has 3 app(s) on the App Store, 0 no longer listed. Cancel through Settings › Subscriptions on the iPhone. Data verified Sep 8, 2026 by AppsLupa.

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