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Lose It! – Calorie Counter icon

Lose It! – Calorie Counter subscription: cost, reviews, how to cancel

FitNow, Health & Fitness

Free on the App Store

Lose It! – Calorie Counter by FitNow. 8 subscription plans from €4.99 per month. 16% of 2,658 recent reviews mention billing. Verified Oct 23, 2026.

  • App Store rating4.8★ from 782,072 ratings
  • Cheapest subscription€4.99 per month
  • Reviews mentioning billing, last 12 months427 of 2,658 reviews

On this page: what it costs, how to cancel, what reviewers say.

What the data says

  • Billing complaints in reviews427 of 2,658 reviews in the last 12 months mention charges, subscriptions, refunds or cancelling (16%)
  • Free trial converts to a paid plan7 days free trial, then €4.99 per month
All signals behind this verdict
Reviews in the last 12 months2,658
Reviews mentioning billing427 (16.1%)
One- or two-star share, last 90 days27% of 427
App Store rating4.8 (782,072 ratings)
Developer's apps3, 0 removed from the store
Age6,545 days
Days since last update0
Subscription plans12
Subscription price changes, last 12 months21
Overall review sentimentpositive

Thresholds and definitions: how we rate apps.

What Lose It! – Calorie Counter costs

Download: Free. Subscriptions start at €4.99 per month.

  • Lose It! Premium7 days free trial, then renews every month€4.99
  • Lose It! PremiumRenews every year, no trial$9.99
  • Lose It! PremiumRenews every year, no trial$11.99
  • Lose It! PremiumRenews every year, no trial$15.99
  • Lose It! PremiumRenews every year, no trial$19.99
  • Lose It! PremiumRenews every year, no trial$23.99
  • Lose It! PremiumRenews every year, no trial$29.99
  • Lose It! Premium Features7 days free trial, then renews every year$29.99

How to cancel Lose It! – Calorie Counter

  1. Open Settings on your iPhone and tap your name at the top.
  2. Tap Subscriptions.
  3. Select Lose It! – Calorie Counter (listed under a plan name such as Lose It! Premium).
  4. Tap Cancel Subscription and confirm. You keep access until the end of the paid period.

If the app is not in that list, it was not billed through Apple. Cancel it with the developer instead: support page or website.

Charged after cancelling or during a trial? Request a refund at reportaproblem.apple.com within 90 days.

What reviewers say

Rating breakdown

  • 5★83% (655,988)
  • 4★11% (91,984)
  • 3★2% (20,686)
  • 2★0% (4,485)
  • 1★1% (8,833)

Recent updates

  • 18.5.702Oct 22, 2026
  • 18.5.701Oct 21, 2026
  • 18.5.600Oct 14, 2026
  • 18.5.403Oct 12, 2026
  • 18.5.402Oct 7, 2026

Praised

  • Easy to use
  • Comprehensive food database
  • Helpful for weight loss
  • Syncs with fitness trackers
  • Customizable goals and tracking
  • Motivating progress tracking

Complained about

  • Inaccurate calorie/nutrition data
  • Paywall for basic features
  • Intrusive ads and upselling
  • Buggy performance issues
  • Privacy concerns with data sharing

Reported bugs

Barcode scanner not working; Syncing issues with Apple Health; Freezing and crashing on certain actions.

Recent one-star reviews

GLP-1 spamGreat app but utterly frustrating that you hit me with a pop up about using drugs for my weight loss journey, if I have dismissed this notification/advert once why do I need to see it again and again? I paid for premium and it feels disrespectful.

TeslaBolt, Oct 19, 2026

Bare bonesThought the app would be much better once I paid for premium barcodes that I have previously scanned randomly don’t work and the additional information you get with premium isn’t worth it in my opinion

Sir, Oct 19, 2026

Not free!!!Wasted 20 mins of my time inputting my personal information before it decides to tell me I have to pay . I used this app a few years ago and it was free. Not anymore!!!!

Rstone79Robbie, Oct 20, 2026

Recent five-star reviews

Perfect app to keep you accountableI was quite overweight and this app helped me to track my calories so well that I ended up losing close to 50lbs in a pretty short amount of time and I feel much better than I ever have. Well worth the investment for better health in my opinion.

MacMazer14, Oct 20, 2026

User friendlyI’ve tried so many APPs. “Lose It” is the best one so far. The technology is user-friendly and navigates smoothly.

BP, Oct 21, 2026

Best appThis helped me lose the weight and helping me keep it off! Once I got over myself and realized that I infact was the problem! Tracking eat you eat is proven to be the best way to manage weight loss

jasminecessna, Oct 20, 2026

About the developer

FitNow has published on the App Store since Jan 19, 2016: 3 app(s), 0 of them no longer in the store.

  • Challenges - Compete, Get Fit4.6★
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Alternatives to Lose It! – Calorie Counter

Also similar: Calorie Counter - Calory AI (4.6★)

Questions people ask

How much does Lose It! – Calorie Counter cost?

Download: Free. Subscriptions start at €4.99 per month.

How do I cancel Lose It! – Calorie Counter?

On your iPhone open Settings, tap your name, tap Subscriptions, select Lose It! – Calorie Counter and tap Cancel Subscription. You keep access until the end of the paid period.

Does Lose It! – Calorie Counter have a free trial?

Yes: Lose It! Premium offers a 7 days free trial, then €4.99 per month.

Is Lose It! free to use?

The app offers a free version with core calorie tracking and weight loss planning features. Additional advanced features, such as AI photo meal logging and detailed macro tracking, are available through a premium subscription.

Lose It! – Calorie Counter in one paragraph

Lose It! – Calorie Counter by FitNow is a Health & Fitness app for iPhone. Download: Free. Subscriptions start at €4.99 per month across 8 plan(s). App Store rating 4.8 from 782,072 ratings. 427 of 2,658 reviews in the last 12 months mention charges, subscriptions, refunds or cancelling (16%). The developer has 3 app(s) on the App Store, 0 no longer listed. Cancel through Settings › Subscriptions on the iPhone. Data verified Oct 23, 2026 by AppsLupa.

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